Project Background

Procrastination is a complex and often misunderstood phenomenon involving the interplay of cognitive, behavioral, and environmental factors, leading to anxiety, low self-esteem, and decreased efficiency. In this project, we aim for a comprehensive understanding of the core aspects of procrastination and seek innovative solutions to assist those affected, enhancing time management, work efficiency, and overall life quality. After thorough research and summary with the team, I personally conducted further economic research on the relevant market and completed the related design.

Methodology Process

  • Stakeholder map

    At this stage, we will visually depict what we know about procrastination, including its causes, effects, and potential solutions. This tool will help us see the big picture and identify gaps in our understanding that need further investigation.

  • Interview

    We conducted in-depth interviews with 12 individuals, including people who suffer from procrastination, teachers and psychologists, with the aim of understanding their experiences, perceptions and struggles. These interviews will provide valuable insights into the personal and emotional aspects of procrastination that are often overlooked in more quantitative approaches.

Item 1 of 5

Affinitization

Affinitiization refers to the process of grouping or categorizing items based on their similarities, organizing them into coherent groups to help simplify complex data or concepts.

We wrote all the raw data sentences on yellow sticky notes and then, based on the principle of similarity, categorized them into blue, pink, and green sticky notes."

Step 1: Collect individual data points and write each on a yellow sticky notes.

Step 3: Organize similar sticky notes and put them together.

Step 2: Organize the yellow sticky notes all together and stick them all over the wall without rules.

Step 4: Organize the blue yellow sticky notes (labels important to users) to inform us of what matters to the users.

Step 5: Organize the pink sticky notes (labels of key issues) to highlight the critical issues that are important to users.

Step 6: Organize the green notes (labels of core stories) to display the core narratives or user insights.

The Ideal Experience of Avoid Procrastination

This is a synthesized representation of what avoid procrastination values. Feeling Relaxed and Accomplished is the core emotion, as represented by the framework. Surrounding the core are the five main propellers of the journey: Clear, Balance, Proactively, Persistent and Self-control.



Around the propellers are the seven values supporting the core: Enlightening, Orderly way, Enjoyable, Self-motivated, Focused, Strategies and Reminding.

THE IDEAL EXPERIENCE OF
AVOID PROCRASTINATION

THE IDEAL EXPERIECE OF AVOID PROCRASTINATION RELAX and ACCOMPLISH is a powerful tool for those part of avoid procrastination.

Insight Translation

Our team utilized Lextant's proprietary 'Insight Translation' process to elucidate what users truly need. Users' needs, desires, expectations, and sensory cues are vividly presented within a visual framework

Framework

Framework Detail

  • We hope everyone avoids procrastination when being proactive.

  • We face tasks or plans with courage, rather than putting them off.

  • Actively avoiding procrastination is both enjoyable and a form of self-motivation.

  • We feel pleasure in the tasks we commit to and have a strong urge to complete them during execution.

  • Self-motivation enhances our drive to tackle tasks and helps us avoid procrastination.

  • We hope everyone has a clear mindset, providing specific task requirements for clients.

  • Clear thinking gives individuals a sense of direction in their work.

  • Guided statements, including mentorship and advisory suggestions, can make users aware of effective methods to accomplish their tasks.

  • A constructive piece of guidance can enhance users' working methodologies and boost their efficiency.

  • When we can persevere, we can avoid procrastination. The concept of persistence encourages people not to abandon their tasks.

  • This mindset might serve as a reminder, prompting individuals to finish tasks, or as a strategy or plan to assist others in better organizing their tasks and establishing priorities

Self-control prevents procrastination and requires strong willpower. This control:

  • Boosts work efficiency by enhancing task focus, planning, emotional regulation, and perseverance.

  • Preserves mental health by prioritizing primary tasks, reducing stress, and improving task quality.

  • Promotes a swift return to regular work, emphasizing the elimination of distractions, efficient habits, and setting boundaries to maintain maximum focus and productivity.

  • We hope everyone can strike a balance between life and work to prevent procrastination.

  • People are not machines; sometimes, motivation is needed, and the key to avoiding procrastination lies in being orderly and organized.

  • To combat procrastination, it's essential to balance relaxation and stress. Engaging in appropriate leisure activities before working is beneficial, provided it doesn't interfere with learning.

  • After task completion, it's good to reward oneself with a day off for relaxation and fun.

  • During difficult emotional times, finding ways to regulate our emotions is crucial. Such strategies help maintain a balanced life and work, allowing us to avoid procrastination and feel at ease.

Market Research

After completing the 'Design Whitepaper on Avoiding Procrastination', I contemplated further applications and wondered if the research data could be used to create a solid design product. Consequently, I conducted a detailed secondary market research targeting students.

In 2018, Professor Devin Price of Loyola University's Social Psychology department suggested that the common belief that students procrastinate because they don't care about their assignments is often incorrect. The underlying reasons for procrastination typically fall into two categories: fear of failure or confusion about starting a task and its significance.

In a 2002 study, college students were assigned to proofread three papers and submit their work at their own pace. They could opt for evenly spaced deadlines set by the school, set multiple personal deadlines, or just one final deadline. The results showed that students with evenly spaced deadlines identified the most errors and achieved the highest scores.

Problem

  • Students want to relax before completing assignments, resulting in a rushed project and poor quality work.

  • Students can make plans but are easily distracted by other things.

  • Excessive procrastination robs students of the motivation to finish their projects on schedule.

Persona

Solution

A web platform could help students to finish their tasks better by:

Efficient method

Scheduling

Market Sizing

Unique Value Proposition

Design Ideas

Concentration

During studying

Motivation

Incentive mechanism

Early Adopter

People who wish to utilize new techniques to solve procrastination.

People who have tried various methods without success and wish to find new methods.

We help people to prevent procrastination by making reasonable time plans and taking appropriate supervision.

We help people to break the habit of procrastination by increasing the benefits of completing tasks.

Competitive Analysis

Competitive Matrix

Competitive Advantages

Virtual avatar

Help users maintain their privacy without the distraction of other users' appearance.

High-quality teaching material

Collaborate with educational institutions to provide students with high-quality materials.

AI-powered study plan

Calculate a suitable learning plan and time allocation for users through AI.

E2EE

The user's data is stored only on the user's computer, not on the company's servers.

Easy to use

Compared to other websites, this product has a simple interface, clear functionality, and is user-friendly.

Real-time feedback

Earn points by completing online learning, which can be redeemed for free membership and high-quality materials.

Storyboard

1. Xiao Ming has been troubled by procrastination for a long time. Now he has heard that there is a new way to get rid of procrastination. So he opened the website to find out.

4.He clicks on the empty seat and sits down, then enters his goal for today, enters the scheduled focus time, and AI generates the estimated learning time and learning task planning.

5.He pressed the OK button, and then used the mobile app to scan the QR code generated on the computer.

6.The mobile phone obtains relevant information and enters the focus mode. At this time, except for text messages, phone calls, emails, and mobile phone cameras, other functions are temporarily unavailable.

7.The user starts to learn, and the camera in front of the computer screen starts to work. It will observe the changes in the user's expressions, including distraction.

Product-Virlearn

Register own account

8.When the scheduled break time is reached, the user can be rewarded with the predetermined break time (10 minutes break for every 50 minutes of work).

Check out other people's study time

9.When reaching their own focus time, users will accumulate experience points and finally redeem gifts.

Scan the QR code to enter focus mode

3.There are many avatars studying in the study room. Each avatar represents an entity. He can check the current study time of each person.

Design Output

2.He registered his own account and chose his own study room.

Lean Canvas

Unique Selling Proposition

  1. Develop and train advanced AI algorithmic models; finalize the foundational website infrastructure.

  2. Deploy an internal beta version for product testing.

  3. Roll out the fully-featured product release.

  4. Introduce innovative product functionalities, such as integrated chat groups.

  5. Transition to the second iteration of the product.

  6. Expand upon existing features and optimize the overarching product framework."

Market Adoption

Business Consideration

  • We offer personalized study task schedules.

  • We facilitate learning through appropriate oversight.

  • We aim to boost the learners' engagement and motivation.

  • We prioritize user privacy in all aspects. All data is stored on the user's local server, ensuring no external leaks.

Blue Ocean

Roadmap

Business Model

Non-member users: A fee of $3 is charged for each use of it.

Subscription members:

  • The membership fee for monthly members is $15 per month.

  • The membership fee for quarterly members is $40 per quarter.

  • The membership fee for annual members is $150 per year.

Electronic textbooks:

  • Users can choose to pay directly with cash.

  • Users can choose to redeem electronic textbooks with points earned from studying.

Collaborative Partners: We engage with numerous universities and educational material providers. Through mutual promotions, instructors can seamlessly integrate our product into their teaching methodologies, tutorials, and examination processes.

Events: During both the freshman orientation week at the outset of each semester and the concluding week of each term, we roll out targeted events to drive adoption of our product.

Advertising: Social media and streaming media advertisements, along with some official websites.